You must have scrolled through one of the sixties fashion with models wearing a collared coat and matching pumps and wondered with a grim expression as to why isn’t it available now in the market. Fashion never fades away in a day and age where high street fashion brands and other renowned designers are adapting designs of the sixties.
The style of 1960 is definitely evident in most of the attires that we wear today. It was a time of free spirit with abundance in designs that displayed maturity and vibrancy. There are few American TV soaps such as ‘Gossip Girl’ parading a plethora of sixties attires.
Few attires that we have for sure seen as a comeback from the
sixties
The online shopping market is expanding gradually and it has seized the consumers with their quality products and consumer satisfaction.
Lately, Forever 21 is experiencing a lesser number of footfalls in the clothing business. To avoid potential future bankruptcy the teen clothing retailer has hired restructuring advisers.
Image source: National Real Estate Investor
“Forever 21 has hired restructuring advisers to help negotiate exits from stores and raise a new loan, according to people familiar with the matter” reports The Wall Street Journal. The company plans to raise debtor-in-possession funds from Apollo Global. It is also reported that the company is hiring Latham & Watkins LLP to renegotiate its lease terms with its landlords.
Another reason for this potential crisis is due to their shop location which is inside the mall premises where fewer consumers savor spending their hard earned money. The consumers are provided with ample other brands which give them the same level of satisfaction with a lesser price tag. The increase in the figures of competition amongst brands is harsh and consumers are becoming aware as to the things that require a hefty investment and things that doesn’t.
Are we wearing plastic? They say- “What you sow so shall you reap”.
Plastic, one of the low-priced commodity is recycled into big-budget high-street brands by the retailers. Often we invest in clothing by believing that quality comes with a certain price tag but does the price tag greater than the cost of your life?
‘The ocean will have more plastic than fish by 2050 if we don’t stop dumping plastic into the ocean’- says Good on you writer Isobella Wolfe. The fashion industry is producing high-street clothing with the same waste plastic that humans dispose of the water. The lives of many marine animals are at stake due to the outpouring plastic disposable in the water.
“The condition of increase plastic disposable in the Mediterranean ocean is higher during the summer season,” says a fisherman to Siobhan Robbins. The fishes are dying due to overpopulated plastic pollution in the marine ocean. The only means of livelihood for these fishermen are marine fishes which if they go extinct when their life is at stake.
Fashion, a speedy industry that flourishes every day is the most polluted since they are adorning customers with their recycled plastics attires. People, unconscious and with an absence of awareness are consuming these life-threatening carcinogens to showcase their fashion progressive behavior. Are these products and brands guarantee a genuine sustainability quotient?
A bottle recycling center in the UK recycles plastic into many stages- Shredding is one of them where the bottles are shredded and are shipped internationally. The plastics are then sorted together and clear plastic are made into white clothes and materials that could be dyed. The hard wired plastics are mixed with light colored that is used for making white garments. “The liquid plastics are converted into threads” reports National geography.
In the ball game of ‘radical transparency’ few brands that
believe in reusing plastic as garments in their selves would be
#1
EVERLANE
Image source: NAWO
A United States clothing retailer that believes in the concept of recycling plastic into their clothing brands who believe in making the right choice to be ‘as easy as putting on a great T-shirt.’ Their plastic clothes come in the new form of a collection called ‘ReNew’ who believes in rescuing three million plastic water bottles.
“Our goal is not to add synthetic to the line, but as we add more categories, that naturally happens,” says Kimberly Smith, Everlane’s head of apparel.
#2
ADIDAS
Image source: The Verge
A Brand that sold one million pairs of shoes with recycled
plastic in them. There are more shoes produced using recycled plastic waste in
2019. “every shoe is a small contribution to the preservation of our oceans”
says Eric Liedtke, Adidas Executive Board Member.
#3
ROTHY’s
Image source: Kat Kuan
Rothy’s upper of the shoes is the biggest highlight since it is made out of recycled plastic. The plastic waste in the landfills is recycled every day. The shoes upper layer consist mostly of plastic water bottles. The shoes they say are durable and washable too.
#4
BATOKO
Image source: Goodnet
An independent British swimwear brand that makes their products entirely with recycled plastic. The rubbish that goes into their clothing would vary from plastic bottles to any form and kinds of plastics. Their support is to the Marine Conservation Society.
#5
NIKE
Image source: Urban Industry
“75 percent of all Nike shoes and apparel contain some recycled material,” says Nike. Nike creates by transforming plastic bottles into manufacturing materials ( such as Nike Grind).
Eons of merely talk-talk sustainability in the homes of many fashion industry, we have brands that unhypocritically talks and puts words into action. Sustainable high-street fashion brands have taken a foot further into recycled and innovative environment-friendly fabrics.
#1
ALTERNATE APPAREL
Image source: Vickerey
Their garments come straight from organic and recycled fabrics which are crafted with sustainable materials. The use of low-impact dyes, bio-degradable fabric softeners, and water conserving washes makes it an eco-friendly brand. They use 60 percent of the organic cotton used annually in place of conventional cotton. The brands also take up the responsibility to conserve 2,100 trees, 400 cubic yards of landfill, 860k gallons of water and 120 tons of CO2 annually. Their apparel reaches out to men, women, Unisex, children, and youth.
#2
AMOUR VERT
Image source: Amour Vert
‘Green Love’ is what AMOUR VERT stands for, for its healthier, versatile fashion and a fast-growing fashion. It believes in conserving the planet for generations to come.
AMOUR believes in creating a sustainable environment by eliminating the waste from their clothing and to reach the highest production standard. 97 percent of their products are made in California. They have many gender biased factories set up in San Francisco and Oakland. Their fabrics are unique in softness, design, and durability with sustainability in mind. ‘Harvested Beechwood is their signature modal fabric which is harvested free of harmful pesticides, biodegradable, and luxuriously soft fabrics.
#3
CONSCIOUS COLLECTION
Image source: Refinery29
H & M believes in the vision of recycling used garments in order to renew its brand new. On March 28, 2019 – it celebrates its Conscious Exclusive collection with a launch party in Los Angeles. The Conscious Collection believes in the healing power of nature while also embracing innovation for their up-styled consumers. They introduced three sustainable clothing on their Conscious Collection.
Pinatex- a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM Foam, a plant-based flexible foam using algae biomass; and Orange Fibre, sustain silk-like fabrics made citrus juice by-products. The collection is inspired by natural beauty and natures importance in surrounding us.
#4
REFORMATION
Image source: Style and Senses
A brand that believes in recycling at least 100,000 garments through things like Ref Vintage sourcing, thredUP and Rent the Runaway partnerships, and RefRecycling. Their tie-up with Osometex helps them to reduce and recycle the fibers into new yarns and fabrics. This is done in order to reduce the use of virgin materials, also eliminating the use of water content through a mechanical process.
#5
PEOPLE TREE
Image Source: Greyish green
Technological innovation has never stopped ‘People Tree’ into believing in traditional skills combined with innovative technologies. They use skills such as hand knitting or hand embroidery in order to generate employment in rural areas where work is often scarce. The clothes are produced using low impact dyes and are free from harmful azo chemicals which are used in clothing manufacture. There environment-friendly organic cotton brushed velvet, TENCEL Lyocell silky party wear is few from their new fabric collection.
